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Tuesday, August 5, 2008

The Future of the Undervalued Website

The value of a website as a marketing tool is most of the time underestimated because of the lack of internet traffic in the Philippines.
The value of a website as a marketing tool is most of the time underestimated because of the lack of internet traffic in the Philippines. Marketers blame it to the lack of internet access or PC ownership as opposed to the availability of radio, TV and newspaper in every key city in our country. Though the number of users is increasing, it is believed that it is still an immature market as compared to the developed countries.

Because of this perception, a group of marketers or top management refuses to invest in a professional website. It treats the cost of development as an expense rather an investment. In fairness, there is also a group which believes that the website allow them to be in equal footing with big players. Thus, they are willing to hire professional group of web developers to assist in managing and marketing their site.

Currently, there are 11 million Philippine internet users as reported by the Direct Marketing Convention last August, 2005. It is estimated that by 2010, the people who use the web will increase to 20% of the population. However, Filipinos are not contained in the Philippine islands. They are recognized to be the OCW whose population increases by 5% annually.

Web marketing is still in its infancy in the Philippines compared to the developed countries like US , Singapore, and Korea. But the growth is tremendous in emerging markets like China. So, there is no other way for the Philippines but to follow that trend. There will be always the first mover advantage; but opportunity loss for those who decide to come in late or never to join the bandwagon.

Should this forecast elevate the status of the undervalued website to a tool that is moderately valued? Or even a highly valued medium?

1 comments:

Mary Gooven said...

Great article! If you use such technologies, use also data room review

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