The WEB can HELP your business! Call/Fax (63)2 6318154
Solutions that deliver business

Friday, December 5, 2008

Drivers of Online Usage in the Philippines

Growth in the online usage has attracted marketers and business development officers to align their strategies to this social change. According to Yahoo, there is an estimated 14M online users as of April 2007. This is equivalent to 16% of the total population. This can be attributed to several factors like the aggressive price offerings from telecommunication, increased popularity of email, and social websites. Together with the accessibility and affordability of the broadband connections, we can expect that the online usage will continue to increase significantly.

The macroeconomic change and the user preference offer great opportunity for the development of the e-business. Currently, several organizations have experienced the integration of online and offline operations. Businesses like Shoemart has adopted Business to Business model which allow suppliers to secure purchase orders online. The procurement process of big businesses enjoyed efficiency and cost savings in human resources. The Consumer to Business model is more popular in the airline and hotel booking processes. Cebu Pacific has increased market share because of its promo fares which can be availed via internet booking. One of my favorites is www.bpiexpressonline.com. It has really saved my time (my most important asset) in doing bank transactions.

Where do we go from here? The direct online experience of the young or matured Juan may be limited to forum or Friendster participation or the usage of email respectively. But as the market matures and demands for functionality, he will soon appreciate the beauty of online softwares- which is accessing of software over the internet through the web browser instead on equipments that they own. With this trend, we expect online innovations by local web providers will be continuous since users will put premium for data accessibility, faster implementation, and for businesses, lower developmental and upgrade costs.

0 comments:

Post a Comment

Portfolio Highlights

SMX (SM Exhibit and Convention Center)

Our team developed the website for SMX, currently the Philippines' latest and largest convention center.
Read more

Pinoytunes

Our team delivered the online system for the premier Original Pilipino Music (OPM) music download site, Pinoytunes.net.
Read more

 

home | portfolio | our services | about us | news | journal | careers | contact us

2009 Ivant Technologies and Business Solutions. All trademarks are copyrighted by their respective owners.