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Friday, December 5, 2008

Drivers of Online Usage in the Philippines

Growth in the online usage has attracted marketers and business development officers to align their strategies to this social change. According to Yahoo, there is an estimated 14M online users as of April 2007. This is equivalent to 16% of the total population. This can be attributed to several factors like the aggressive price offerings from telecommunication, increased popularity of email, and social websites. Together with the accessibility and affordability of the broadband connections, we can expect that the online usage will continue to increase significantly.

The macroeconomic change and the user preference offer great opportunity for the development of the e-business. Currently, several organizations have experienced the integration of online and offline operations. Businesses like Shoemart has adopted Business to Business model which allow suppliers to secure purchase orders online. The procurement process of big businesses enjoyed efficiency and cost savings in human resources. The Consumer to Business model is more popular in the airline and hotel booking processes. Cebu Pacific has increased market share because of its promo fares which can be availed via internet booking. One of my favorites is It has really saved my time (my most important asset) in doing bank transactions.

Where do we go from here? The direct online experience of the young or matured Juan may be limited to forum or Friendster participation or the usage of email respectively. But as the market matures and demands for functionality, he will soon appreciate the beauty of online softwares- which is accessing of software over the internet through the web browser instead on equipments that they own. With this trend, we expect online innovations by local web providers will be continuous since users will put premium for data accessibility, faster implementation, and for businesses, lower developmental and upgrade costs.


Unknown said...
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Vomail said...

Online marketing is so much in trend now days. It is because of SEO and facebook ads Los Angeles that the businesses are touching the sky. I have seen many websites gradually moving from page 3 to page 1. It definitely helps in attracting traffic and making more money online.

Andersonfrank said...

The article should be longer I can see you write good but some vital part of the information is missing. so let's see this PPCexpo blog library.

Jessica Andrews said...

This article is written comprehensively and self explanatory, appreciate the effort and the free information provided in such descriptive way.
pinoy teleserye

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